VANCOUVER (NEWS1130) – The campaign is targeting young creeps and perverts who prey on vulnerable women at bars. The message is: Don’t Be That Guy.

Vancouver Police, BarWatch and various womens’ groups are working together on this.

Sergeant Matt Clarke says the primary goal is to reduce sexual violence. “The campaign includes posters with a hard hitting message aimed at males between 18-25 years old.”

The campaign has been launched now because Clark says the number of sexual assaults increases during the summer months. The posters are going up in bar washrooms telling men that just because a woman is too drunk to say no that doesn’t mean it’s OK to have sex with her.

In Vancouver alone, hundreds of women report sexual assaults every year with only a fraction of victims seeking treatment.

Wendy Potter is with BC Women’s Hospital. “Every year we see about 300 women who are victims of sexual assault. And about 30 to 50 per cent of those women are the victims of drug and alcohol facilitated assault. “
    
Vancouver police received more than 600 reports last year. But Angela Marie McDougall with Battered Women’s Support Services says there are many more victims. ” We need to recognize that only 10 per cent of sexual assaults are reported to the police.”

The idea is to focus the responsibility for sexual violence on the offender.