VANCOUVER (NEWS1130) – It’s a charity that’s raised a lot of eyebrows along with a lot of cash to help fight cancer.

Yael Cohen is the woman behind the t-shirts and charity F*** Cancer. Now at the age of 25, Cohen is being honoured as one of Canada’s “Top 30 Under 30.”

“I started this when my mom got diagnosed with breast cancer in 2009…I had no intention of starting a charity,” explains Cohen. “I made my mom a t-shirt that said ‘F’ cancer, but more explicitly, and people’s responses were amazing.”

People noticed the t-shirts so much that Marketing Magazine honoured Cohen as one of the country’s top young trailblazers.

“I love what I do and I totally believe in it. I’m building what I wish we had had when mom got sick — the human side of it,” she says. “The fact that I totally believe in it and I’ve been through it and we’re helping people during some of the hardest days of their lives, makes it all exciting and amazing and it’s such a blessing to be able to do this every day.”

The past year has seen Cohen take the F*** Cancer message to the UN and the White House as her t-shirt slogan campaign continues to go global.

Every year cancer takes the lives of over seven million people worldwide and about 177,800 Canadians are diagnosed annually. Roughly 75,000 die from the disease.