Having a bad day? Why don’t you just shop yourself happy?
A majority of us are guilty of impulse buying to cheer ourselves up, to the tune of $3,720 annually, on average.
A Bank of Montreal survey finds 60 per cent of Canadians spend on things like like clothing, shoes or eating out as mood boosters — it is almost always something we don’t need but it is usually on sale.
However, needing an emotional lift or not, there are still many shoppers who say they just can’t afford to treat themselves like that.
“I’m a poor guy. I don’t do impulse buying,” says Simon. “I always consider first. When you have kids and family and dogs and cats, you have to be very disciplined.”
Men may not like to admit it, but the survey suggests they actually spend twice as much as women, an average $414 versus $207, more often on technology items.
“I have a lot of friends that do it, I get it, right? I don’t live by that idea, but I guess if I’m being honest… maybe sometimes,” Rami tells News1130.
The survey found that more than half of respondents regretted their purchases and 43 per cent sometimes spent more than they earned in a month.
The online survey was conducted by Pollara and interviewed 1,000 adults between Aug. 31 and Sept. 5. The survey has a margin of error of plus or minus 3.1 per cent, 19 times out of 20.
Majority of Canadians shop themselves happy
Mike Lloyd
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