VANCOUVER (NEWS1130) – As the world mourns the losses from Friday’s shooting at an elementary school in Newtown, Connecticut, News1130 and other Rogers media stations are getting behind a campaign encouraging parents to hug their children.

The “Hug Your Kid Today” campaign is aimed at spreading some love and kindness at a time when the world needs it.

Parents are reminded the importance of letting children know they are loved and cherished at this difficult time. As such, the campaign encourages parents to tell their children love them and make sure they give them a hug today.

The goal is to see how many hugs Canada can give in support of our neighbours to the south.

For more information on the campaign, visit the Facebook page. Join the conversation about it on Twitter #hugyourkid