OTTAWA (NEWS1130) – Canadians may be getting bored with all those Economic Action Plan ads the Harper government has been running since 2009.

The ads with the upward arrows and blue background have cost millions of tax dollars, and a new round of them kicks off Monday.

But a series of polls commissioned by the Finance Department suggests the ads are losing their lustre.

The surveys over four years indicate fewer Canadians than ever are taking any action as a result of the ads, and fewer people remember them.

A Finance Department official says the government has a responsibility to communicate with citizens about its programs and policies.

But New Democrat finance critic Peggy Nash says many of the programs have long expired, and she calls the ads a waste of money in a time of restraint.