Victoria entrepreneur’s innovative food wrap product a finalist for an award

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VICTORIA (NEWS1130) – A BC entrepreneur is in line for a $100,000 prize because she took old ideas and created a new way to look at an everyday product: food wrap.

Toni Desrosiers of Victoria runs Abeego Designs, which makes food wrap that uses beeswax-impregnated cloth as a replacement for plastic wrap.

“My background is in nutrition, so I want to find a natural way to store all the fresh food I was eating,” she tells us.

Desrosiers’ research took her all the way back to the ancient Egyptian practice of mummification, among other folk ways, eventually coming up with a combination of hemp cloth infused with beeswax, tree resin, and jojoba oil. She says her “light bulb moment” was “more like a dimmer switch” making things brighter.

She says she started out selling Abeego at markets, where all her wares sold. In the past five years, her company’s revenue has grown 350 per cent. This summer, she’ll have six employees ramping up production for Christmas-season sales.

Desrosiers is BC’s finalist in the Business Development Bank’s Young Entrepreneur Award, which has a $100,000 prize.

Click here to see the Abeego project and the other finalists, and vote for your favourite, until June 12th.

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