Strategists on both sides of the political spectrum critical of ‘Yes’ campaign
Posted March 3, 2015 12:09 pm.
This article is more than 5 years old.
VANCOUVER (NEWS1130) – They’ve got very different backgrounds in politics, but two strategists on either side of the political spectrum suggest the ‘Yes’ side is struggling to gets its message across ahead of the transportation tax vote.
The ‘Yes’ side isn’t active enough and is too reactive, says former BC Liberal strategist Alise Mills.
“You want to be able to draw your audience and your stakeholders in by telling a story, and the story that they really told is based on them being in a responsive mode,” says Mills.
“I think their talking points could have been a lot stronger. Some of the facts that they use are hard for voters to connect to in terms of their day-to-day life.”
Former NDP MLA and strategist David Schreck is equally critical.
“An approach of handing out leaflets to a few at a time at transit spots is barely going to scratch the surface,” says Schreck.
“I ride the bus a lot and when I ride the bus, my wife and I ask people sitting next to us how they are going to vote in the referendum, and more times than not, they say ‘What referendum? What vote?’ They don’t know what we’re talking about.”
Both Mills and Schreck suggest the ‘Yes’ side was also slow launching its campaign.
