Canucks Outlet Team store has closed down

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VANCOUVER (NEWS 1130) – The Canucks Outlet Team Store on Hastings has shut down after a decade of operation.

It would certainly appear like fans are falling off the bandwagon, says SFU marketing expert Lindsay Meredith. He tells us fans will only tolerate mediocrity or losing for so long.

He suspects the closure is a result of a combination of two things.

“One, you don’t have the winning team. You don’t have the winning team; you can’t identify the real hot stars — the big names that come with the winning team. And do the stores selling those jerseys start to suffer? You betcha. It’s part and parcel of the same demise,” he tells us.

He says there’s also a shift of fans moving towards buying merchandise online.

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