Lottery border hopping not a trend: consumer expert
Posted January 13, 2016 10:54 pm.
Last Updated January 13, 2016 10:55 pm.
This article is more than 5 years old.
VANCOUVER (NEWS 1130) — If anything, it’s an end to border crossings that are jammed with Powerball lottery players.
At least one winning ticket to Wednesday’s draw was sold at a convenience store in California.
After the hype that drew Canadians into the game, one consumer affairs expert says cross-boarding lottery shopping is not a trend.
“I think this one is purely a draw on the amount of advertising coverage that’s [popped] up, ” says Lindsay Meredith, a marketing professor at Simon Fraser University.
“It’s the glitter, it the fascination, it’s the possibility of what if?”
Meredith says we’re not suddenly going to see a shift away from Canadian lotteries.
“I believe that when we check the statistics in Canada, when the pots start to get abnormally large, when the pot suddenly gets $30, $40 or $50 million, what you’ll find is an uptake in the tickets sold as well. People who don’t normally by tickets start to get interested”
