Will we see political ads from BC parties this Super Bowl?
Posted February 5, 2017 10:18 am.
This article is more than 5 years old.
BURNABY (NEWS 1130) – Have you noticed all those government and political commercials on the tube lately?
They were front and centre during the NFL’s conference championship games, and with a big TV audience expected to watch today’s Super Bowl, we could see more.
During that classic game seven battle between the Chicago Cubs and Cleveland Indians with the World Series on the line, there was Donald Trump and Hilary Clinton sharing their assets between innings with ads.
With less than 85 days to go to election day in the province, we’re already seeing and hearing how great our candidates are to become premier in BC.
Lindsay Meredith, a marketing strategy professor at SFU, says that tells you one thing.
“These guys got some coin! Remember, you’d expect to see them heavy-up on the advertising closer to the election time. They’re spending that cash and time already? These guys are well off,” says Meredith.
A lot of organizations eye those precious moments in between the action at major sporting events for ads.
During that classic game seven battle between the Chicago Cubs and Cleveland Indians with the World Series on the line, there was Donald Trump and Hilary Clinton sharing their assets between innings with ads.
Meredith says a super bowl ad isn’t cheap, but there’s value to it.
“Certainly if you can get a very large audience like that… the cost-per-thousand drops drastically because although it’s expensive as hell to do, you’re reaching one whack of people and of course that’s the strategy.”
One industry expert suggests that a 30-second Super Bowl ad here in BC would cost roughly $25,000.
