Bruce was born and raised in greater Vancouver. He started in radio back in 1979 and after a short time in some small markets, Bruce made the move back to Vancouver in 1981. He worked at CKLG, CFMI and JR-FM. In 1996, Bruce was already working at CKWX when it switched formats from country to all news, and he stayed on as a traffic reporter. Bruce makes attempts at golf (that doesn't mean he enjoys it) and also likes Nascar, NFL, and hockey. He also has a secret desire to be a part-time donkey salesman.