NRA’s comments are ‘arrogant’: prof
Posted December 21, 2012 10:50 am.
This article is more than 5 years old.
VANCOUVER (NEWS1130) – A marketing expert says the National Rifle Association is taking a big step into some very dangerous territory.
The NRA is calling for armed security in all US schools, one week after a gunman killed 26 people, including 20 children, in Newtown, Connecticut. He also blames the media for misinforming the public and making last week’s massacre seem worse than it was.
Lindsay Meredith also feels the comments are arrogant and insensitive one week after the worst elementary school massacre in the US.
“What it is is a full defensive mode… it’s the same defensive mode that got Exxon Valdez people in trouble past their eyeballs. It does not work. We have taught… do not use this approach. These guys are dumber than bricks.”
“I would not take their intellectual ability, strategically, to a dog fight,” he says.
Meredith adds he’s never watched anything this disastrous in the 45 years he’s been teaching and studying public relations.
“[The] last thing we would recommend is… kind of ‘dig in and re-trench.’ [The NRA’s] answer to the massacre was yet more guns. That’s exactly the issue that will annoy public opinion,” he notes.
“In the ideal world, they would try to soften their position and look for middle ground… look for some level… for example, throw a bone to Obama; allow for control of say, high-level automatic weapons.”
From a PR perspective, Meredith calls the NRA’s news conference a “full-blown disaster.”
